Different Ways to Use Real Estate Postcards

 

Real estate sales are all about aggressive marketing. Every month prospects are thinking of buying or selling homes. In any given neighborhood, about five to 7 percent or more homes are sold or purchased each year. There is a lot of movement in the United States, and people are buying and selling homes constantly. Couple this with new homeowners and you can get an estimate of the millions of homes brought and sold each year. 

Real estate postcards are an essential tool in every real estate agent's toolkit. They are one of the cheapest and most effective ways of advertising, however having said that, you need to know how to use your real state postcards effectively. 

 Real estate postcards are an effective way to generate such leads. Let's look at some of the different ways you can use real estate postcards to improve your business.

 

Just sold your neighbor's home postcard.

After you have closed a listing in an area, this postcard allows you to reach out to neighbors with the property's details, your elevator pitch, and contact information. 

 

Just Listed Postcards

After you have listed a home in an area, this postcard allows you to reach out to neighbors with the property's details, your elevator pitch, and contact information. Your prospects pick up such postcards as everyone is interested in properties listing and selling in their neighborhood. 

 

Open House Postcards

An open house postcard helps provide users with the property details and generates foot traffic of people who might be interested in visiting the property. These postcards also help you to have conversations with the people who visit the open house and, in many cases, help you build a list of prospects who may be interested in selling or buying in the future. 

 

Under Contract Postcards

 

These real estate postcards are an excellent way to generate interest amongst buyers and give them a feeling that the real market is hot. Once your listing has received an accepted offer, you can send out the Under Contract postcards right after the just listed postcard. If the time gap between the two postcards is short, it's a sign that buyers are eagerly searching for homes in that area.

 

There are several other types of real estate postcards which can be sent periodically. These are market update postcards; holiday and event postcards that also help you keep your brand in front of your prospects. 

 

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