Real Estate Postcards - An Superior Avenue to Generate Quality Leads
Real estate postcards are one of the most important ways of generating quality real estate leads and are the tool of choice for brand building, prospecting & direct marketing. However, all postcard marketing campaigns are not successful and often fall short of expectations. If you are a real estate agent, who has not had success with postcard mailing, you are not alone. The three things that make any direct marketing campaign successful is the audience, the message, and how often do you target this audience with a right and meaningful message. Choosing real estate postcards can be difficult if you don't know what you are looking for. Here are some tips: Know your audience. Who are you targetting? What does your audience look like? Are they buyers, sellers, renters, how long have they stayed in that particular community, what does the demographic look like? What are their ages? Are they comparatively young or old? Is this an established community. What is their in