Real Estate Postcards - An Superior Avenue to Generate Quality Leads

Real estate postcards are one of the most important ways of generating quality real estate leads and are the tool of choice for brand building, prospecting & direct marketing. However, all postcard marketing campaigns are not successful and often fall short of expectations. If you are a real estate agent, who has not had success with postcard mailing, you are not alone. The three things that make any direct marketing campaign successful is the audience, the message, and how often do you target this audience with a right and meaningful message.  

Choosing real estate postcards can be difficult if you don't know what you are looking for. Here are some tips:

Know your audience. 
Who are you targetting? What does your audience look like? Are they buyers, sellers, renters, how long have they stayed in that particular community, what does the demographic look like? What are their ages? Are they comparatively young or old? Is this an established community. What is their income range? There are many questions you may want to ask, and so much research you might have to do, to get an idea of what your prospects look like. 
After you have a good understanding of your audience, you should develop a compelling marketing plan. 

Develop your message
Your message should be tailored to your goals and marketing strategy. Are you a new agent or an established one. Do you have roots in the community? Who are you targetting, renters, buyers, or both? How do you think you can help prospects with their real estate needs. Do you have listings in that area? What would your audience like to hear? Are you giving your prospects information that is going to be useful to them? In order to develop a compelling message, there is a lot of research you have to do. 

Develop your brand
Make sure you use consistent branding. Use the correct brand colors, logos, disclaimers, and designations that may be required by state or federal law. Make sure that your design is elegant and appealing. Choose a good paper stock and make sure your artwork stands out. 


Be persistent 
Postcard marketing or direct to customer postcards cannot be treated as a one-off event. Your direct marketing campaigns should be part of an overarching strategy that has several touchpoints. You want to reach your prospects at least 8 to 10 times a year with compelling messaging to make sure that you stay in front of them. 
Whether it be promoting your brand, or informing your farm about a property you have just listed or following up with a postcard about a property you have sold, or giving your prospects important information about the housing trends, make sure to build a comprehensive marketing plan so that you can have constant and successful outreach. 
Remember! Brand building takes time, effort and money, and persistence. 

Luckily several online companies have beautiful templates, along with the right messages and call to action which you can integrate into your overall strategy. To save you from the hassle of hiring an artist, just partner with a reliable real estate marketing supplier. Choose one from their templates and customize them according to your requirements, have them printed and shipped to you, or have them mail them to your list or better still use Every Door Direct Mail a relatively inexpensive option for your real estate postcards marketing. 


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